MUSE Medical Clinic & Dr Amy Watson

Founded by Dr Amy Watson, MUSE Medical Clinic is a modern aesthetic clinic built on clinical precision, subtle results, and an evidence-led approach to skin health. Dr Watson is known for her meticulous attention to detail and commitment to delivering natural, balanced outcomes within a safe and medically grounded environment.

We began working with MUSE Medical Clinic in 2025 and quickly identified that the existing website was limiting the clinic’s growth. The structure, SEO foundations, and user journey required a complete strategic rethink. We rebuilt the website from the ground up, delivering a platform that is both functionally robust and aesthetically aligned with the MUSE brand. The new site was developed with clear architectural structure, refined UX, and comprehensive SEO optimisation designed to support long-term organic growth.

The results have been significant. Through organic SEO alone, the clinic’s visibility on Google has increased tenfold, strengthening search presence across key treatment terms and substantially improving discoverability within a competitive regional market.

Our partnership with MUSE continues across website management, content creation, digital strategy, social media, and ongoing SEO campaigns. Every element of our work is designed to support sustainable growth, reinforce clinical authority, and ensure the digital experience reflects the calibre of care delivered in clinic.

Skills Utilised:
Brand & Marketing Strategy | Website Design & Development | UX Design | SEO Campaigns | Technical SEO | Keyword Strategy | Copywriting | Content Strategy | Social Media Strategy & Content Creation | Digital Communications | Organic Growth Strategy | Performance Monitoring & Reporting | Patient Journey Mapping | Website Content Management